10 Tips for Easy Fundraising with Memorial Bricks
by: Elaine Johnson
So, you’re looking for a fundraising project for a school, sports team or construction project and you’re thinking about engraved bricks. Brick fundraising is pretty simple, but what are the pitfalls?
We talked to Larry Cannon (www.bricksculpture.com), who’s been engraving bricks for fundraisers since 1988. He offers the following advice before you embark on the campaign…..
1. First look at your donor database. How likely are they to contribute to your new cause? Take nothing for granted. Don’t assume that people will donate without a good strategy.
2. Think about who you’re targeting. You should expect about 20% of your database to contribute. But…how interested are they in your project? How committed are they? How are they doing financially?
4. Think about the best time to mail donation requests. Timing is everything in fundraising.
5. Think of the best way to word it. Should you play on their sympathies or emphasize that their name on a brick is a memorial will last beyond their life?
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10 Tips for Easy Fundraising with Memorial Bricks
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About The Author
Elaine Johnson (www.wsiweb4u.com) specializes in internet marketing - including press releases and writing articles.
Larry Cannon (www.bricksculpture.com) has been helping groups raise funds with brick fundraising since 1988.
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